ESOP FAQs


An ESOP is a company-funded retirement plan with tax-deferred investments for employees. As the value of our company (and our shares), grows, the value in each eligible employee’s ESOP account will grow along with it.

Private and public companies of all sizes can benefit from an ESOP if they have:

  • Strong cash flow
  • History of stable sales and profits
  • A history of generating taxable income
  • A capable management team in place
  • Annual payroll of $1 million or more
  • ESOPs are the gravy on your mashed potatoes. Employees typically have savings through a 401(k) plan and other retirement plans. ESOPs can be considered an extra vehicle to reach your retirement goal.
  • ESOPs make you partly responsible for the future of the company. It gives us a common goal to increase the value of our company over time and sustain its future for all of our future benefit.
  • Studies show that ESOPs create financially stronger companies by enhancing employee productivity, increasing employee retention, providing a more attractive recruiting compensation package and increasing morale.

Each year, the Board of Directors will decide how much to contribute for that Plan Year. This decision will typically be based on our company’s financial performance and condition. The contribution is divided among the Accounts of eligible participants. Your share is based on the total Covered Compensation paid to you for the entire Plan Year during which you become eligible to participate. Please refer to the ESOP Summary Plan description for further detail.

Your account grows as the company becomes more profitable. Although individuals cannot contribute to their personal account, everyone can help grow the business or improve efficiency to make our company more profitable. Examples Include:

  • Winning new business
  • Entering billable hours on time
  • Brainstorming new projects for clients

Previously, GH provided employees with a printed ESOP certificate that stated their balance. Now, you have 24/7 access to your balance through Menke & Associates, Inc. — this means that you can review your ESOP earnings and information at any time. If you haven’t already, be sure to register to obtain access to your online account.

Navigate to menkeesop.com to access your account.

If it is your first time accessing your Menke account, you will reference the pdf sent to the email address you use to access Paylocity to register for your account. When registering, enter your unique account number followed by the last four digits of your social security number, with no spaces. Next, create your username and password. The password needs to be at least 8 characters long and requires a minimum of 1 upper and small case letter as well as 1 number. Lastly, click the “Register” button. You will now be able to log in with the newly created credentials.

All “full-time” employees are eligible, except those considered part-time (defined as 1,000 hours or less in the Plan Year). Unless your employment terminates during the Plan Year, you will continue to participate for each Plan Year in which you complete 1,000 or more hours of service. Eligible payroll is your gross W-2 based pay wage, which includes bonuses, overtime and commissions.

Vesting refers to the percentage of your Accounts that is yours and cannot be forfeited. The vesting schedule will follow a six (6)-year graduated schedule. Please refer to the ESOP Summary Plan description for further detail.

  • 0% vested after one (1) year of service
  • 20% vested after two (2) year of service
  • 40% vested after three (3) year of service
  • 60% vested after four (4) year of service
  • 80% vested after five (5) year of service
  • 100% vested after six (6) year of service

The manner in which you leave and how long you have worked at the company will affect how you receive your ESOP account. Please refer to the ESOP Summary Plan description for further detail about your specific circumstances.

  • Retirement – upon attainting the Normal Retirement Age, you will be fully vested in all of your Accounts. Payment will begin no later than one year after the close of the Plan Year in which you retired. Accounts with less than $7,000 will be paid as a lump sum. Accounts exceeding $7,000 will be paid in equal annual installments over a period of five years.
  • Death or disability – payment will begin no later than the year following the event and you will be considered fully vested. Accounts with less than $7,000 will be paid as a lump sum. Accounts exceeding $7,000 will be paid in equal annual installments over a period of five years.
  • Other reason – payment will begin during the 6th Plan Year following the Plan Year in which you separated from service. Accounts with less than $7,000 will be paid as a lump sum. Accounts exceeding $7,000 will be paid in equal annual installments over a period of five years. Note, if you are not yet of normal or early retirement age, the account will need to be rolled into a qualified IRA or be subject to a tax.

Ownership Squad


Mission Statement

The GH Ownership Squad (GH OS) empowers employees to own the ESOP and their stake in the company’s future. Acting as an advocate between management and employees, we foster ongoing education, departmental representation and collaboration, and consistent communications to deepen understanding and spark engagement. We invite everyone to get closer to the ESOP.

By Laws

Article I: Name

The GH Ownership Squad shall be the official name of the Employee Stock Ownership Program Communications Committee of GH Advertising. It can also be referred to as GH OS or simply OS.

Article II: Purpose

The Ownership Squad’s purpose is to serve as advocates, advisors, and communicators to help educate all employees within the company about the ESOP. The topic of education includes eligibility, vesting, allocation, and distribution. They shall also act as a liaison between the management team and the rest of the company.

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The GH Ownership Squad will send you quarterly to semi-annual newsletters to keep you updated on the Employee Stock Ownership Plan.

E-News

The Ownership Squad has a digital newsletter that is sent out on a quarterly to semi-annual basis to help educate and engage the GH staff on all things ESOP. If your inbox has not received an ESOP newsletter, you can subscribe here or email the committee for more information. Previous issues are listed below.

The Ownership Squad Newsletters

The GH ESOP Newsletters (Legacy)

Have a
question?

Reach out to the ESOP committee at esop@ghadv.com and send over your questions.